In ________ marketing,the firm operates in several market segments and designs different products for each segment.
A) segmented
B) undifferentiated
C) differentiated
D) geodemographic
E) niche

Question

Quizplus · Accepted Answer

Differentiated marketing involves designing different products or services for specific market segments. Therefore, this is the best choice. Segmented marketing is similar but may not involve designing different products for each segment. Undifferentiated marketing involves targeting the entire market with one product or service, geodemographic marketing involves using geographic and demographic data to target specific segments, and niche marketing involves targeting a very specific, specialized segment. These options do not fit the given description as closely as differentiated marketing.

In ________ Marketing,the Firm Operates in Several Market Segments and Designs