Johnson & Johnson broadened its target market for its baby shampoo to include adults through ________.
A) countersegmentation
B) metamarketing
C) undifferentiated marketing
D) product specialization
E) single-segment concentration

Question

Quizplus · Accepted Answer

Countersegmentation involves expanding the target market for a product beyond its original intended audience. By broadening its target market for baby shampoo to include adults, Johnson & Johnson is engaging in countersegmentation. Metamarketing involves promoting the benefits of an entire product category rather than a specific brand or product, undifferentiated marketing targets a broad, general audience with a single marketing strategy, product specialization involves focusing on a specific product niche, and single-segment concentration involves targeting a specific sub-group within a larger market.

Johnson & Johnson Broadened Its Target Market for Its Baby