Not all attempts to target children,minorities,or other special segments draw criticism.Which of the following is the best illustration of a company (or industry)that seems to be marketing to a target segment in a correct and ethical way
A) McDonald's marketing to inner-city youth
B) R. J. Reynolds marketing of the Kool brand
C) Colgate-Palmolive's Colgate Junior toothpaste
D) The cereal industry's approaches to children
E) G. Heileman Brewing's approach to Colt 45 malt liquor

Question

Quizplus · Accepted Answer

Colgate-Palmolive's Colgate Junior toothpaste is an example of a company marketing to a target segment, young children, in a correct and ethical way. The toothpaste is designed to appeal to children with its fun packaging and flavors, while also promoting good oral hygiene habits. The product is marketed responsibly, with messaging that focuses on the importance of brushing teeth and dental health.

Not All Attempts to Target Children,minorities,or Other Special Segments Draw