During which of the following stages of the product life cycle (PLC)would we expect a marketing manager to pursue a marketing objective of maximizing market share
A) Introduction
B) Growth
C) Maturity
D) Decline
E) Abandonment

Question

Quizplus · Accepted Answer

During the growth stage of the product life cycle, the product is becoming more popular, and sales are rapidly increasing. This is the stage where the marketing manager's objective should shift from creating awareness to maximizing market share. The focus should be on increasing market share by gaining new customers and increasing product usage among existing customers. This is also the stage where competition starts increasing, and maintaining a higher market share becomes essential.

During Which of the Following Stages of the Product Life