Which of the following stages of the product life cycle (PLC)is characterized as being one where there are low sales,high cost per customer,negative profits,and few competitors
A) Introduction
B) Growth
C) Maturity
D) Decline
E) Abandonment

Question

Quizplus · Accepted Answer

The introduction stage of the PLC is characterized by low sales, high cost per customer, negative profits, and few competitors. This is because the product is new to the market and customers may not yet be aware of its benefits, resulting in lower sales. As a result, the cost per customer can be high, causing negative profits. Furthermore, there may be few competitors since the product is new and unique, making it difficult for competitors to enter the market.

Which of the Following Stages of the Product Life Cycle