When sales peak,there is a low cost per customer,profits are high,and the marketing manager attempts to maximize profit while defending market share,the product is most likely in the ________ stage of the product life cycle (PLC).
A) introduction
B) prepioneering
C) growth
D) maturity
E) decline

Question

Quizplus · Accepted Answer

In the maturity stage of the product life cycle, sales peak, costs per customer are low, profits are high, and the focus is on maximizing profit while defending market share.

When Sales Peak,there Is a Low Cost Per Customer,profits Are