Market fragmentation in the market evolution process is often followed by ________ caused by the emergence of a new attribute that has strong appeal.
A) a market consolidation
B) a market dissolution
C) a market expansion
D) a market abandonment
E) a market harvesting

Question

Quizplus · Accepted Answer

Market fragmentation is often followed by market consolidation, where companies merge or acquire others to strengthen their position, especially when a new attribute emerges that appeals strongly to consumers, leading to a more unified market.

Market Fragmentation in the Market Evolution Process Is Often Followed