If an organization chooses "harvesting" as a decline stage PLC strategy,the first step in using such a strategy would likely be to ________.
A) rejuvenate the brand or product
B) cut R&D costs and plant and equipment investment
C) cut all promotional expenses
D) cancel distribution contracts
E) require that all distributors reduce inventory of older models of the product

Question

Quizplus · Accepted Answer

Harvesting as a decline stage PLC strategy involves reducing costs and maximizing profits by cutting R&D costs and plant and equipment investment, while still maintaining the product and sales to loyal customers. Therefore, the first step would likely be to cut these costs. Options A, C, D, and E involve actions that would not align with this strategy.

If an Organization Chooses "Harvesting" as a Decline Stage PLC