Which of the following is a popular criticism of product life-cycle theory
A) It is too costly to implement.
B) It has few actual examples that can be benchmarked.
C) It works only in the U.S. market.
D) Life-cycle patterns are too variable in shape and duration.
E) Stages often follow fad trends.

Question

Quizplus · Accepted Answer

One of the popular criticisms of product life-cycle theory is that life-cycle patterns are too variable in shape and duration. It is not always possible to predict the exact shape or duration of a product's life cycle, which can make it difficult to apply the theory in practice.

Which of the Following Is a Popular Criticism of Product