The maturity stage of the product life cycle can be divided into three distinct phases.If the absolute level of sales starts to decline and customers begin switching to other products,the product is most likely in the ________ phase of the maturity stage.
A) growth
B) decaying maturity
C) stable
D) competitive vulnerability
E) abandonment

Question

Quizplus · Accepted Answer

The decaying maturity phase is characterized by a decline in sales and customers switching to other products. This indicates that the product has reached its peak and is on its way out of the market, making option B the best choice. The growth phase is characterized by an increase in sales, stable phase by constant sales with no growth, competitive vulnerability by facing threats from competitors, and abandonment phase where the product is no longer profitable and is removed from the market.

The Maturity Stage of the Product Life Cycle Can Be