Customers must see any competitive advantage as a customer advantage.

Question

Quizplus · Accepted Answer

The statement is true. A competitive advantage is a characteristic or feature that sets a product or service apart from its competitors. However, this advantage only becomes beneficial to the company if it translates into a customer advantage. In other words, customers must perceive the advantage as something that adds value to their experience or fulfills their needs. Otherwise, it may not be a significant advantage at all.

Customers Must See Any Competitive Advantage as a Customer Advantage