In the decline phase of the product life cycle,if a firm "milks" the firm's investment to recover cash quickly,it is using a strategy called ________.
A) positioning
B) reverse engineering
C) psychological divestment
D) harvesting
E) abandonment

Question

Quizplus · Accepted Answer

The strategy of "milking" a product in decline, refers to harvesting the investment made in the product to recover cash quickly, rather than investing further in the product. Therefore, the correct choice is D, harvesting.

In the Decline Phase of the Product Life Cycle,if a Firm