Managers try to stimulate sales by modifying the product's characteristics.Which of these modifications has as its aim to increase the product's functional performance
A) Feature improvement
B) Style improvement
C) Fashion improvement
D) Packaging improvement
E) Quality improvement

Question

Quizplus · Accepted Answer

Quality improvement aims to increase the product's functional performance. Feature improvement may also improve the product's performance, but it is typically aimed at adding new features or functions rather than improving existing ones. Style improvement is aimed at changing the aesthetic appeal of the product. Fashion improvement is focused on keeping up with current trends. Packaging improvement is aimed at improving the packaging design or materials rather than the product's functionality.

Managers Try to Stimulate Sales by Modifying the Product's Characteristics