A ________ strategy involves the manufacturer using its sales force and trade promotion money to induce intermediaries to carry,promote,and sell the product to end users.

Question

Quizplus · Accepted Answer

A push strategy involves the manufacturer pushing their product through the distribution channel by using sales force and trade promotion to encourage intermediaries to actively promote and sell the product to end-users. This approach aims to create demand for the product at the distribution level, which will eventually lead to increased demand at the consumer level.

A ________ Strategy Involves the Manufacturer Using Its Sales Force