A ________ strategy creates consumer demand through promotions and advertising as a way to induce intermediaries to carry the product.
A) push
B) pull
C) promote
D) provide
E) none of the above
Correct Answer:
Verified
Q2: Generally speaking,buyers fall into four categories.Which of
Q3: The question regarding the various channel functions
Q4: A marketing channel system is the particular
Q5: Through their contacts,experience,specialization,and scale of operation,intermediaries help
Q6: Transportation companies,independent warehouses,banks,and advertising agencies that assist
Q7: Channel objectives should be stated in terms
Q8: Designing a marketing channel system involves analyzing
Q9: One of the chief roles of marketing
Q10: Intermediaries who buy,take title to,and resell the
Q11: A supply chain view of a firm
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