Because brand awareness and brand recall operate along the same brand recognition continuum,anything that causes the consumer to notice and pay attention to the brand will enhance brand recall.

Question

Quizplus · Accepted Answer

Brand awareness and brand recall are related but distinct concepts. Brand awareness refers to the consumer's ability to recognize or be aware of a brand, while brand recall is the ability to remember the brand when prompted by a product category. Simply noticing a brand does not necessarily enhance the ability to recall it later.

Because Brand Awareness and Brand Recall Operate Along the Same