Messages delivered by attractive or popular sources can achieve higher attention and recall.

Question

Quizplus · Accepted Answer

Research studies have shown that messages delivered by attractive or popular sources can achieve higher attention and recall. This phenomenon is known as the "halo effect" where positive traits associated with the source are transferred onto the message, making it more appealing and memorable to the audience. However, it is important to note that credibility and expertise of the source also play a significant role in how the message is perceived and accepted.

Messages Delivered by Attractive or Popular Sources Can Achieve Higher