The Factors That Underlie Source Credibility Include Expertise,trustworthiness,and Appropriateness
The factors that underlie source credibility include expertise,trustworthiness,and appropriateness.
Correct Answer:
Verified
Q72: Messages delivered by attractive or popular sources
Q75: Because brand awareness and brand recall operate
Q76: The rapid diffusion of powerful broadband Internet
Q78: Though we can profile the target audience
Q82: Micromodels of marketing communications concentrate on consumers'
Q82: Integrated marketing communications is a concept of
Q89: Attention-getting tactics are often too effective and
Q90: Every brand contact delivers an impression that
Q93: An informational appeal elaborates on product or
Q109: The two-step flow confirms the notion that
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