All companies need to consider and evaluate e-marketing and e-purchasing opportunities.Visitors to a Web site will judge its performance on its ease of use and its physical attractiveness.Ease of use breaks down into three attributes: The Web site downloads quickly; the first page is easy to understand; and ________.
A) the Web site interacts with the visitor in some manner
B) the visitor finds it easy to order
C) the visitor finds it easy to navigate to other pages that open quickly
D) the visitor can easily see the product selected
E) the visitor is entertained
Correct Answer:
Verified
Q1: Catalog shopping is big business,about _ of
Q2: Even when a specific campaign fails to
Q4: Other media for direct-response marketing includes television.Television
Q5: A direct-mail campaign that has an order-response
Q6: One of the benefits of _ is
Q7: Direct marketing permits the _ of alternative
Q8: To encourage repeat visits to their Web
Q9: The Internet provides marketers and consumers with
Q10: Direct marketing allows marketers to test different
Q11: For a Web site,physical attractiveness is determined
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