Direct marketing permits the ________ of alternative media and messages in search of the most cost-effective approach.
A) accent
B) use
C) testing
D) outsourcing
E) implementation
Correct Answer:
Verified
Q2: Even when a specific campaign fails to
Q3: All companies need to consider and evaluate
Q4: Other media for direct-response marketing includes television.Television
Q5: A direct-mail campaign that has an order-response
Q6: One of the benefits of _ is
Q8: To encourage repeat visits to their Web
Q9: The Internet provides marketers and consumers with
Q10: Direct marketing allows marketers to test different
Q11: For a Web site,physical attractiveness is determined
Q12: Call centers that initiate calls to prospects
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