Direct marketing allows marketers to test different elements of an offer strategy under real marketplace conditions.Elements of an offer strategy include ________.
A) the copy platform
B) the test market
C) the list
D) the consumer response
E) the order
Correct Answer:
Verified
Q5: A direct-mail campaign that has an order-response
Q6: One of the benefits of _ is
Q7: Direct marketing permits the _ of alternative
Q8: To encourage repeat visits to their Web
Q9: The Internet provides marketers and consumers with
Q11: For a Web site,physical attractiveness is determined
Q12: Call centers that initiate calls to prospects
Q13: Once the target market is defined,the marketer
Q14: Direct marketers seek a measurable response,typically a
Q15: Direct marketers use a number of channels
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