The Internet provides marketers and consumers with opportunities for much greater interaction and ________.
A) ease of use
B) speed
C) specificity
D) convenience
E) individualization

Question

Quizplus · Accepted Answer

The Internet allows for the customization of content to individual users, resulting in more personalized interactions between marketers and consumers. This individualization can lead to greater engagement, loyalty, and satisfaction for both parties.

The Internet Provides Marketers and Consumers with Opportunities for Much