Online customers are largely indifferent to the exit,or "unsubscribe," experience with an online advertising campaign.

Question

Quizplus · Accepted Answer

Online customers do pay attention to the exit experience with an online advertising campaign, as it can have an impact on their perception of the brand and the likelihood of engaging with future campaigns. A positive exit experience, such as an easy and clear unsubscribe process, can help maintain a positive relationship with the customer even if they no longer wish to receive the advertising.

Online Customers Are Largely Indifferent to the Exit,or "Unsubscribe," Experience