As an example of business-to-business ________,Raleigh Bicycles reduced its personal selling costs by making sales calls to dealers via the telephone.
A) inbound telemarketing
B) inside marketing
C) internal marketing
D) outbound telemarketing
E) paid-search marketing

Question

Quizplus · Accepted Answer

Outbound telemarketing refers to using the telephone to make sales calls to potential or existing customers, which is what Raleigh Bicycles did to reduce their personal selling costs.

As an Example of Business-To-Business ________,Raleigh Bicycles Reduced Its Personal