Because only 2% of direct-mail prospects actually make an order,today direct marketers are measuring the impact of the direct-mail promotion on ________.
A) exposure
B) buzz
C) interest
D) awareness
E) none of the above

Question

Quizplus · Accepted Answer

Direct marketers are likely measuring the impact on metrics other than those listed, such as conversion rates or return on investment, since the given options do not directly relate to the effectiveness of direct-mail promotions in terms of sales.

Because Only 2% of Direct-Mail Prospects Actually Make an Order,today