Market demassification has benefited direct marketers.An example of the ever-increasing number of market niches would be ________.
A) a full-service clothing firm
B) a general supply firm
C) tools for left-handed individuals
D) Wal-Mart's e-commerce site
E) none of the above

Question

Quizplus · Accepted Answer

The example of tools for left-handed individuals demonstrates a market niche that has emerged due to market demassification, which has led to a greater focus on serving the needs of specific, smaller segments of the population. This example highlights how businesses can benefit from identifying and catering to unique market niches.

Market Demassification Has Benefited Direct Marketers