A company can enter a foreign market through ________,which is a complete form of licensing in which the company offers a complete brand concept and operating system.In return,the ________invests in and pays certain fees to the company.
A) contract manufactures; licensor
B) contract management; firm
C) management contracts; firm
D) joint venture; firm
E) franchising; franchisee

Question

Quizplus · Accepted Answer

The given scenario describes franchising, which involves a company offering its brand concept and operating system to a franchisee. The franchisee invests in and pays certain fees to the company in exchange for the right to use the brand and operating system. The other options do not match the description mentioned in the scenario.

A Company Can Enter a Foreign Market Through ________,Which Is