Straight extension of the product means ________.
A) introducing the product to the foreign market without any changes to the product
B) introducing the product to the foreign market without major changes to the product
C) introducing the product to the foreign market with major changes to the product
D) introducing the product to the foreign market with no major marketing program
E) not introducing the product to the foreign market until changes have been made
Correct Answer:
Verified
Q24: Backward invention is _.
A) creating a new
Q25: Most brands are adapted to some extent
Q26: Product invention consists of creating something new.Forward
Q27: Which of the following is most likely
Q28: In an adapted marketing mix,the producers _
Q30: According to Hofstede,cultures with weak uncertainty avoidance
Q31: A company can enter a foreign market
Q32: Companies such as Hyatt sell a variation
Q33: A joint venture may be necessary or
Q34: According to Hofstede,in collectivist societies,such as Japan,_.
A)
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents