Wildside Inc., a company that organizes wildlife tours, gives equal importance to customers and employees. The managers at Wildside Inc. ensure that the employees of the company are satisfied with their jobs. They believe that the employees should be kept happy as they are the brand ambassadors of the company. This scenario is an example of _____.

Question

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This scenario is an example of internal marketing. Internal marketing focuses on keeping employees happy and satisfied with their jobs, as they are the ones who represent the company to the customers. By prioritizing employee satisfaction, Wildside Inc. is engaging in internal marketing.