Which of the following statements is true of a firm's distribution strategy?

Question

Quizplus · Accepted Answer

Having too many outlets can lead to higher costs for the firm, as they have to bear the expenses of maintaining and managing these outlets. It is important to strike a balance between the intensity of distribution and the target market's needs and preferences. The location of a service does influence the distribution strategy of a time-dependent service provider, and since services are intangible, many choose direct distribution strategies to facilitate customization and personalization.

Which of the Following Statements Is True of a Firm's