Solved

In the Context of Promotion Strategies, Which of the Following

Question 27

Multiple Choice

In the context of promotion strategies, which of the following is an example of engaging in postpurchase communication?


A) An airline hiring an actor to act in a series of commercials endorsing its services
B) An insurance company using an umbrella as its logo to convey that its customers are well-protected
C) A chartered accountant firm offering a 20 percent discount to customers who avail its services in January
D) A hotel sending an e-mail survey to its guests asking them to rate the quality of service that they received

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Unlock this Answer For Free Now!

View this answer and more for free by performing one of the following actions

qr-code

Scan the QR code to install the App and get 2 free unlocks

upload documents

Unlock quizzes for free by uploading documents