Imagine That You Have to Convince an Audience to Adopt

Imagine that you have to convince an audience to adopt your opinion on health-care reform, but the specific arguments you present are weak. According to research on attitude change, what should you do to increase your chances of being persuasive?

A) make eye contact with as many audience members as possible
B) state your arguments with confidence
C) ensure that people are paying close attention to what you are saying
D) emphasize how health-care reform is highly relevant to everyone in the audience