As you drive in to school, you hear a random radio-show caller arguing that sun exposure really has not been shown to cause skin cancer and that some research suggests that skin cancer is completely genetic and not related to sun exposure at all. At the time, you think that this is a silly argument and that the caller does not know what she is talking about. However, two months later, you are outside without wearing sunscreen, and you find yourself remembering that you had read something about how the sun actually does not cause skin cancer. This process is evidence that ________ has influenced your attitude.

Question

Quizplus · Accepted Answer

The sleeper effect is the phenomenon where we tend to forget the source of a message but still remember the message itself. In this case, even though you initially thought the argument about sun exposure not causing skin cancer was silly, over time, you forgot the source of that information and only remember the message itself. This is why you recall the argument two months later when you are outside without sunscreen.

As You Drive in to School, You Hear a Random