Joanna does not think carefully and deliberately about what a politician says during a debate. Instead, she attends to the politician's winning smile and boyish good looks. Joanna is attending to the ________ route to persuasion.

Question

Quizplus · Accepted Answer

Joanna is being persuaded by superficial or peripheral factors such as the politician's appearance, rather than by the actual content of their argument or reasoning. This is an example of peripheral route persuasion.

Joanna Does Not Think Carefully and Deliberately About What a Politician