Which of the following are the two main approaches to segmenting the market?
A) Positioning method and STP.
B) Profile and psychological segmentation.
C) Breakdown method and build-up method.
D) Firmo-graphics and buyer characteristics method.

Question

Quizplus · Accepted Answer

The two main approaches to segmenting the market are the breakdown method, which involves dividing a broad market into smaller, more homogenous segments, and the build-up method, which starts with identifying the specific needs and characteristics of individual customers or businesses and then aggregating them into larger segments with similar needs and characteristics.

Which of the Following Are the Two Main Approaches to Segmenting