Hewlett Packard has developed its product range and marketing strategy to target the following user segments of computing equipment: home office users; small and medium businesses; large businesses; and health, education, and government departments. Which targeting approach have they adopted?
A) Undifferentiated targeting approach.
B) Niche-marketing strategy.
C) Differentiated targeting approach.
D) Customized targeting strategy.

Question

Quizplus · Accepted Answer

Hewlett Packard has chosen a differentiated targeting approach by focusing on specific user segments with tailored product offerings and targeted marketing strategies for each segment.

Hewlett Packard Has Developed Its Product Range and Marketing Strategy