Sensodyne toothpaste enables users to drink hot and cold beverages without the pain associated with sensitive teeth and gums. This is a good example of _____________ positioning strategy.
A) product features
B) user
C) benefit
D) heritage

Question

Quizplus · Accepted Answer

The positioning strategy for Sensodyne toothpaste is based on the benefit it provides to its target consumers, which is relief from sensitivity while consuming hot and cold beverages.

Sensodyne Toothpaste Enables Users to Drink Hot and Cold Beverages