Once segments are identified, an organization selects its preferred approach to targeting. Where there are just a few market segments, this targeting approach is adopted by firms with limited resources to fund their marketing strategy. This approach is known as:___________.
A) Undifferentiated approach.
B) Customized targeting strategy.
C) Niche marketing strategy.
D) Differentiated targeting approach.

Question

Quizplus · Accepted Answer

Niche marketing strategy is adopted by firms with limited resources, focusing on a few specific market segments.

Once Segments Are Identified, an Organization Selects Its Preferred Approach