Thinking First/Market Orientation approach to marketing strategy works best when
A) the issues are clear, and discipline can be applied.
B) the issues are clear, the data are reliable, the context is structured, thoughts can be pinned down, and discipline can be applied.
C) the issues are clear and the data are reliable.
D) the context is structured, thoughts can be pinned down, and discipline can be applied.
Correct Answer:
Verified
Q13: How many rules are optimum for a
Q14: The underpinning approach of the postmodern marketing
Q15: The consumers in the postmodern era learn
Q16: Retro marketing harks back to
A) the 'good
Q17: What does secrecy mean in retro marketing?
A)
Q19: Seeing First approach to marketing strategy works
Q20: The 'doing first' and 'simple rules' approaches
Q21: The Postmodern orientation to marketing strategy
A) must
Q22: The phases in the book's marketing strategy
Q23: The 'how will we get there?' stage
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