Retro marketing harks back to
A) the 'good old days' when marketers cared about consumers.
B) the difficult days of the Second World War.
C) the 'good old days' when marketers were pranksters and proud of it.
D) the days when family values meant a lot to the consumer.
Correct Answer:
Verified
Q11: How-to rules are about
A) keeping managers organized
Q12: Timing rules are about
A) keeping managers organized
Q13: How many rules are optimum for a
Q14: The underpinning approach of the postmodern marketing
Q15: The consumers in the postmodern era learn
Q17: What does secrecy mean in retro marketing?
A)
Q18: Thinking First/Market Orientation approach to marketing strategy
Q19: Seeing First approach to marketing strategy works
Q20: The 'doing first' and 'simple rules' approaches
Q21: The Postmodern orientation to marketing strategy
A) must
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