Emmanuel just saw an ad for a Mediterranean vacation. This ad makes him wonder whether to take a week off of work for vacation or to continue working. On the one hand, he's feeling pretty burnt out and thinks he could benefit from a break - and he would love to visit the Mediterranean. On the other hand, he could use the extra cash from working more hours. This process whereby Emmanuel considers his reactions to the advertisement is known as ___________.

Question

Quizplus · Accepted Answer

The process whereby Emmanuel considers his reactions to the advertisement is known as elaboration. Elaboration is the process of thinking about and considering the information presented in a persuasive message. In this case, Emmanuel is considering the benefits and drawbacks of taking a vacation based on the advertisement he saw.

Emmanuel Just Saw an Ad for a Mediterranean Vacation