Lucy is high in need for cognition and she is doing some research on various products that she wants to buy. Which of the following products is Lucy likely to be persuaded to purchase?
A) A shampoo being advertised by a well-known supermodel.
B) An athletic shoe with an advertisement that contains a lengthy description of all of the scientifically proven benefits of the shoe.
C) A face wash with an advertisement that portrays an expert giving some strong arguments and some weak arguments for buying the face wash.
D) All of the above
Correct Answer:
Verified
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