Attitudes and norms are most likely to influence behavior most directly when:

Name: Attitudes and norms are most likely to influence behavior most directly when:
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Question

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When people lack motivation to process information deeply, they are likely to rely on heuristics or automatic processing to guide their behavior. In this case, attitudes and norms can have a more direct influence on behavior as they act as mental shortcuts that don't require extensive cognitive resources to process.

Attitudes and Norms Are Most Likely to Influence Behavior Most