Universal marketing principles imply the applicability of a uniform marketing mix for all markets.
Correct Answer:
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Q9: International marketing is domestic marketing on a
Q10: The degree of overlap of the countries'
Q11: Marketing is a universal activity.
Q12: Marketing principles are applicable in certain countries
Q13: Since marketing is a universal activity, consumers
Q15: Marketing principles are likely to be more
Q16: Marketing principles theories are probably universal, but
Q17: Although marketing principles are generally universal, the
Q18: Although marketing principles are generally universal, the
Q19: China and Russia do not need marketing.
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