Although marketing principles are generally universal, the marketing strategies derived from such principles are not necessarily so.
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Q13: Since marketing is a universal activity, consumers
Q14: Universal marketing principles imply the applicability of
Q15: Marketing principles are likely to be more
Q16: Marketing principles theories are probably universal, but
Q17: Although marketing principles are generally universal, the
Q19: China and Russia do not need marketing.
Q20: Marketing is not needed in less developed
Q21: MNCs are often associated with exploitation and
Q22: Evidence shows that globalization encourages location of
Q23: MNCs create social benefits by facilitating economic
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