Marketing principles theories are probably universal, but marketing strategies (marketing mix) are not.

Question

Quizplus · Accepted Answer

Marketing principles such as understanding customer needs, creating value, and building strong relationships are universally applicable. However, marketing strategies or the marketing mix, which includes product, price, place, and promotion, can vary depending on factors such as the industry, target market, and cultural differences.

Marketing Principles Theories Are Probably Universal, but Marketing Strategies (Marketing