Cultural Values are:
A)Short term trends that happen in different countries.
B)Play an important role in shaping the salesperson-customer relationship.
C)A society's ideals expressed as beliefs.
D)Both B and C

Question

Quizplus · Accepted Answer

Cultural values are a society's ideals expressed as beliefs. These beliefs play an essential role in shaping the salesperson-customer relationship as they can influence how customers perceive a sales pitch or product, and how a salesperson communicates with them. Therefore, option B is correct. In addition, cultural values are not short-term trends but are deeply ingrained in a society's norms and beliefs. Option A is incorrect. Hence, option D, i.e., both B and C, is the best choice.

Cultural Values Are