Jack is preparing for a sales presentation for a potential customer in South East Asia. He understands that salesperson-customer relationships are different in that region. For a successful meeting he should expect to:
A)Plan a relationship building activity such as a dinner.
B)Bring his potential customer a large gift.
C)Plan a formal presenation and serious negotiation.
D)None of the above.

Question

Quizplus · Accepted Answer

Building a personal relationship with a potential customer is important in South East Asia. Planning a social activity such as a dinner is a good way to build that relationship and establish trust. Bringing a large gift may be seen as trying to buy the customer's favor and is not recommended. While a formal presentation and negotiation are important, focusing solely on business and neglecting relationship building may not be well-received in that region.

Jack Is Preparing for a Sales Presentation for a Potential