In general, personal selling is moving from relationship-based methods to transaction-based traditional methods.

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Personal selling is moving from traditional transaction-based methods to relationship-based methods in order to build long-term customer loyalty and trust. This shift is driven by the need for salespeople to provide value beyond just the product or service being sold, and to focus on meeting the customer's needs and preferences. By building strong relationships with customers, salespeople can increase retention, improve customer satisfaction, and generate more business through referrals and positive word-of-mouth.

In General, Personal Selling Is Moving from Relationship-Based Methods to Transaction-Based