Which type of buyer needs is contingent on and often the result of conditions related to the specific environment, time, and place?
A) situational
B) functional
C) social
D) psychological

Question

Quizplus · Accepted Answer

Situational needs are specific to the environment, time, and place. For example, a person may need an umbrella if it starts raining unexpectedly while they are out. These needs are contingent on the situation and may not be present in other environments or times.

Which Type of Buyer Needs Is Contingent on and Often